This is a heart breaking message which is shown on Windows Phone in the countries where “market place” is not launched. Fortunately, this service runs on your live id which you used while initial configuration and not the country you live in. is responsible for this message and if you are logging into your Zune account using live id, you will find that your contact address is pointing to a address / country where the market place is not yet launched. Now the problem here is that you cant change the country once you have created the account. Zune team is definitely aware of this and this is enforced due to some policy issues.

So, what’s the fix? Create a new live id, Hard reset your phone and configure all over. Well there is nothing to panic. All you have to do is take a backup of your phone and hardware reset it and then create a new live id which you should remember to be created with any country address which has market place open and functioning. My advice would be to go for US address. Ensure that you create a account with the same live id and you can skip the credit card verification if you don’t want to. Now you have to do is hard reset your phone and configure all over where you will have to provide a new id.

The steps are simple

  • Backup your phone.
  • Create New live id.
  • Create a Zune account with a country address where marketplace is available.
  • Hard reset your phone.
  • Configure your phone with new id.
  • Restore the backup.
  • Add the previous live id if needed.

I have personally tried this and it has worked and also have set up the same for lot of my friends. However please be informed that neither Microsoft or your phone service provider endorse this process and I wont entertain any damage caused to your phone / data during this process.

Fix: Marketplace is not available in your country / region